The port authority of Rotterdam is responsible for the development of an area of ​​10,500 hectares of port infrastructure. 20 years ago the plan was launched to turn sea into land and extend the port area. A huge investment in infrastructure, but without this move the port would be short of space today. What brave decisions does the port authority need to take today to maintain their leading position in Europe? Invest in a new container terminal or a terminal for transhipment of liquids? What kind of activity do you need to optimize to remain competitive? 
Making the right decisions is essential for the port but is also important for many other stakeholders in the Netherlands and North West Europe that are directly or indirectly dependent on the port of Rotterdam.

Multiple future scenarios were analysed to develop a holistic vision on long term growth. The Port Authority has asked me to summarize the 600 page Scenario Studies into an engaging 10 minute presentation. 

This was not just a question of designing good slides, but more importantly extracting the right message from a huge stack of data. I could not have done that without Roel Esseboom. He was able to grasp the essence into a story with a clear conclusion. The co-creation with the Port Authority, a communication adviser and a strategic designer (me) led to a compelling presentation that would lay the foundation for the Port Vision 2030: a holistic economic vision that enables the organization to adapt strategy to changing circumstances.

Thanks to:
Karin de Boo - Port of Rotterdam & Roel Esseboom.